Toyota Motor Corp has announced a dramatic reversal regarding the company's recall and suspension of new car sales which have turned out to be disastrous for the car-maker's image. Toyota is launching a new ad campaign which they believe will redefine the problem with their cars' sticking accelerators from a life-threating design flaw to a mere case of "cheerful over-eagerness on the part of wonderfully enthusiastic vehicles". An upcoming multi-million dollar Super Bowl commercial will feature an anthropomorphic Toyota Camry painted to resemble an NFL running back "taking a hand-off then lunging out of the backfield, straight through the defensive line, and accelerating ever-faster as the car races for a 98 yard touchdown run that culminates with the car in the opposing end zone excitedly performing a celebratory near-fatal collision with the goalpost".
